THE JOURNAL

From Desert Oasis to Home Celebration: A Luxury Palm Springs Wedding Weekend

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Bathed in the warm, golden hues of the setting sun, Indian Wells in the Coachella Valley comes alive with the quintessential charm of mid-century elegance, where sleek geometric lines and open inviting spaces 

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In a world that moves quickly, Sung Kang's greatest projects may involve metal and motion—but his true work is in people. In building community, honoring culture, and shaping a life that’s as intentional as it is inspiring.

Editorial

A Life in Motion, Grounded in Meaning:
The World Sung Kang is Shaping
Luxury editorial meets cinematic storytelling in this exclusive collaboration featuring Hollywood actor Sung Kang for a very special fitting for his film “Weekend in Taipei” and the refined artistry of AsCottage based in Seoul and Busan Korea . Captured by renowned photographer Michael Asmussen, this meticulously styled shoot blends timeless elegance with modern sophistication, creating a visual narrative designed to inspire high-end brands and discerning audiences alike. With nearly two decades of expertise in luxury hospitality, wedding styling, and photography, Michael Asmussen brings an editorial approach that elevates brand campaigns, fashion editorials, and commercial storytelling. From bespoke brand photography to high-profile collaborations, each image is crafted with precision, artistry, and an unparalleled attention to detail 할리우드 배우 성강과 한국 하이엔드 브랜드 AsCottage의 특별한 협업. 포토그래퍼 마이클 아스무센이 연출한 이번 에디토리얼은 영화 ‘Weekend in Taipei’를 위한 피팅 현장을 배경으로, 시대를 초월한 우아함과 현대적인 감각이 조화를 이루며 럭셔리 브랜드와 감각적인 고객층을 위한 시각적 영감을 제공합니다.
Step into a world of timeless elegance with this exclusive editorial collaboration featuring Ruby Jane Gowns, renowned for their luxury craftsmanship and commitment to sustainable fashion. Captured in Seoul, South Korea by the internationally acclaimed Michael Asmussen Photography, this shoot showcases the ethereal beauty of world-renowned model Kiju Kim, draped in exquisite linen, cotton, and custom-tailored fabrics. Designed for galas, weddings, luxury events, and editorial campaigns, these gowns bring a refined yet modern sensibility to the world of couture. Whether for ready-to-wear collections, custom tailoring, or high-fashion rentals, Ruby Jane Gowns epitomizes sophistication and sustainability. Discover the artistry behind this shoot and elevate your brand with Michael Asmussen Photography, where fashion meets editorial excellence. 세련된 우아함이 돋보이는 에디토리얼 촬영을 만나보세요. Ruby Jane Gowns의 럭셔리한 장인정신과 지속 가능한 패션 철학을 담아, 세계적으로 유명한 모델 **기주 김(Kiju Kim)**과 함께한 이번 촬영은 Michael Asmussen Photography의 감각적인 연출로 서울, 한국에서 진행되었습니다. 고급 린넨, 코튼, 맞춤 제작 원단이 조화를 이루는 이 컬렉션은 갈라, 웨딩, 럭셔리 이벤트 및 에디토리얼 캠페인을 위한 완벽한 선택입니다. 레디 투 웨어, 맞춤 제작 및 하이엔드 촬영 렌탈을 통해 Ruby Jane Gowns는 고급스럽고 지속 가능한 패션을 선보입니다. 이번 작품의 예술성을 경험하고, Michael Asmussen Photography와 함께 브랜드의 품격을 한 차원 높여보세요.

Discover a captivating destination gem that belongs on every couple’s dream itinerary. Okinawa, Japan

Editorial

A breathtaking editorial shoot in Okinawa, Japan, capturing the essence of luxury destination travel and timeless beauty. With its pristine coastlines, rich cultural heritage, and serene landscapes, Okinawa offers an exquisite backdrop for brands seeking refined storytelling through elevated, editorial photography. Expertly captured by Michael Asmussen, a top-ranked luxury destination photographer, this visual narrative blends artistry with the island’s natural elegance, making it the perfect inspiration for high-end travel, fashion, and lifestyle brands. Whether for a luxury resort campaign, high-fashion editorial, or premium travel experience, Michael’s work embodies sophistication, exclusivity, and the unparalleled beauty of Japan’s hidden gem.In the heart of Gangnam, Bongeunsa Temple becomes the stage for an unexpected harmony—where modern Seoul street style meets centuries-old serenity. Guided by destination photographer Michael Asmussen, this editorial fuses music, fashion, and Korean heritage into a soulful narrative of presence and elegance.

If Vogue Meditated
Would It Look Like This?

Travel

When Spring Becomes a Moodboard: Seoul’s Study in Light & Line

Editorial

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Jeffrey Shin is part of a new generation of creatives reshaping the langauge of modern menswear where elegance is quiet, details are intentional, and every stitch tells a story. Style not trends. 

Editorial

Architects of Elegance: AsCottage and the Art of Dressing for a Love That Lasts
A refined editorial collaboration featuring Ascottage Seoul x Michael Asmussen Photography, showcasing the art of modern Savile Row-inspired tailoring for men’s and women’s suiting. Designed by Geoffrey Shin in Gangnam, this collection embodies timeless craftsmanship with fresh wool, linen, and cotton sustainable fabrics—perfect for galas, special events, custom tailoring, and weddings. Captured through a luxury editorial lens, this campaign highlights the elegance of contemporary British tailoring for the modern connoisseur. Experience bespoke menswear and women’s suiting at its finest, serving Seoul, Busan, Los Angeles, New York and beyond. 강남 소재 디자이너 제프리 신(Geoffrey Shin)*이 선보이는 현대적인 세빌로우 감성의 맞춤 테일러링. 울, 린넨, 코튼 등 지속 가능한 프리미엄 원단으로 제작된 남성 및 여성 수트웨어 컬렉션을 소개합니다. 갈라, 특별한 이벤트, 웨딩, 맞춤 정장 등 모든 순간을 위해 정교하게 디자인된 맞춤 의류를 만나보세요. 서울, 부산, LA에서 럭셔리 맞춤 정장의 정수를 경험하세요
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